Your fee structure · finalized
Transparent structure. No surprises.
3% Royalty · HQ operations
POS + Deliverect + menu R&DAll platform setup, menu development, ongoing tuning
Packaging procurementTrupack, stickers, Shack packaging system
Weekly sales reportingYour always-on dashboard (this page after go-live)
Franchisee supportDirect line, one point of contact
2% Marketing Fee · Ring-fenced ad pool
Meta + TikTok + Google adsNetwork-wide paid campaigns, your location included
UE + DD promo subsidiesBOGO Wings, Uber One 57% off, seasonal crates
PR + press outreachMulti-outlet pitches per launch
Rating farm + review generationF&F gift cards on your launch to seed early ratings
Total franchisor fee: 5% of net revenue. Waived for your first 30 days. No separate franchise fee, no lock-in, 30-day exit with packaging buyback at cost.